
Learn the systems, processes, and operational strategies used to conduct professional estate sales from start to finish. This course is designed for new and developing estate sale operators who want to build a strong foundation and avoid years of costly trial and error.
Course Outline Includes:
Understanding the Estate Sale Project Management System
Pre-Sales Systems
Lead Capture and Client Communication
Contracts and Client Expectations
The Client Consultation
Organizing and Staging
Organizing and Staging for Maximum Sales
Room by Room Organizational Checklist
Pricing and Marketing
Estate Sale Pricing Strategies
Marketing and Photography
Finding the Right Buyers
Sale Day Operations
Sale Day Operations
Checkout Systems and Financial Reporting
Security and Risk Reduction
Post-Sales Systems
Post-Sale Procedures
Building Repeatable Systems and Processes
Real-World Lessons from Over a Decade in the Industry
Purchase the Course Today for $299
Course purchase includes access for 6 months, as well as a 6 month complimentary community membership ($115 value)
This course was great, it helped me get my business started, and I'm still providing estate sale services 6 years later!
Absolutely LOVED the course. Thank you SO MUCH for sharing your expertise! Right out of the gate, it answered the questions I was always curious about, like percentages and how to go into a house crammed full of stuff and organize it. I especially liked the "behind the scenes" videos where you'd walk us through your thinking and approach. By far my biggest takeaway was to watch out for being too greedy. That really resonated with me AND it 100% matches the name of your company (Jennarocity) – your banding is on point. Anyway, the course covered so much I can’t really think of any feedback other than “gimme more!
The Jennarocity course was exactly what I needed to get started - I scheduled 2 sales immediately! Thank you!

The Certified Estate Sales Fiduciary (CESF) program is designed for estate sale professionals who want to demonstrate their commitment to ethical conduct, fiduciary responsibility, and professional business practices.
Estate sale operators are entrusted with access to clients' homes, personal property, financial assets, family heirlooms, and private information. Because clients must rely on the honesty, integrity, and professionalism of the operator, estate sale professionals should understand the fiduciary principles that help build trust, protect client interests, and promote confidence in the services they provide.
In this certification program, you'll learn about:
Fiduciary Duty and Professional Responsibility
Ethical Decision-Making in Estate Sale Operations
Identifying and Managing Conflicts of Interest
Transparency and Accountability in Client Relationships
Confidentiality and Privacy Considerations
Handling Client Funds and Financial Records
Professional Standards and Best Practices
Documentation and Recordkeeping Procedures
Building Trust Through Ethical Business Operations
Developing a Personal Commitment to Professional Conduct
The Certified Estate Sales Fiduciary designation is intended for estate sale operators who want to distinguish themselves through a commitment to professionalism, integrity, and ethical service.
Professional Credential Package Included
Upon successful completion of the Certified Estate Sales Fiduciary (CESF) program, participants will receive:
Digital CESF Certificate
CESF Certification Badge
Downloadable Estate Sale Code of Ethics
Permission to Display the CESF Credential in Marketing Materials, Websites, Social Media Profiles, and Email Signatures
Demonstrate your commitment to ethical business practices, fiduciary responsibility, and professional standards within the estate sale industry.
Launch Pricing: $149
Course purchase includes access for 6 months, as well as a 6 month complimentary community membership ($115 value)
Students who complete the CESF course also receive a complimentary 3 month subscription to https://estatesalefinder.net/, a revolutionary new marketing platform within the estate sale industry
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